Now onboarding a handful of marine operators. Book a call →Book a call →ContactUK

Run the whole operation on one system.

Planning, projects, events and customers on one platform, one source of truth, with HQ tying it together.

Book a callTwo months free. We load your data first.
Keel Planner · The live deployment board
Keel Planner: the live deployment board
One login · four products

Built to share one record.

Buy one · connect later

Start small. Grow into one system.

  1. 01Start with one.Every tool is sold on its own. Pick the one that hurts most today.
  2. 02Add the next when you’re ready.No migration, no second login, nothing typed twice.
  3. 03They connect as you add them.One record runs through all of them. Planner, Project and CRM are joined up today; Events is next.
60+engineers planned daily
Same dayboard to client plan
Minutesto move a callout
Zerodouble-bookings
One record, end to end

Book it once. The next product picks it up.

  1. Keel EventsA card is scanned at your stand.
  2. Keel CRMEarly accessThe client and vessel are remembered.
  3. Keel PlannerThe work is booked and crewed.
  4. Keel ProjectSyncs todayThe refit is delivered on a live plan.
REC 2041Waiting for an enquiry
  • Lead scanned at the show
  • Client + vessel history attached (CRM, early access)
  • 3 engineers booked, Tue 07:00
  • Man-days worked out on the refit plan
CRM, Planner and Project are joined up today. Events is next.
Built with, not for

Made inside a working marine group.

KeelSync was built in the ops room at PB Asher and Engine Assist, where planners were running 60+ engineers on spreadsheets and WhatsApp. It runs their week today.

Read how they run it →

Let’s talk.

Leave your work email. We’ll email you a time for a 15-minute call and set up your two free months.

Operating system for marine businesses

Run the whole operation on one system.

Planning, projects, events and customers on one platform, one source of truth. Planner, Project and Events are live today, CRM is in early access, and HQ ties them all together.

Two months free on your own data — we load it, train your team and stay on call. Invite-only.
KeelSync HQ · Command centre● Live
KeelSync HQ: revenue, pipeline, utilisation and who is on site, each read live from the tool that owns it
Runs the week for real marine operationsBuilt with the operators who use it daily
60+engineers on one live roster
Same dayboard to client-ready plan
Minutesto reassign a callout
Zerodouble-booked engineers
Built with the marine operators who run it

One operating system for how a marine engineering company runs. Not five tools that never talk.

Keel Planner: the deployment board
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Keel Planner · Planning● Live
The Keel Planner deployment board: engineers down the side, jobs as bars across the month, colour-coded by status
Keel PlannerLive

Plan the week in a morning.

Every engineer, subcontractor, job and vessel on one live deployment board. The plan that took a week of phone calls and rota spreadsheets is done, client-ready, the same day.

  • One live roster, always current
  • Clashes surface the second they’d happen
  • Client-ready plan out the same day
See Keel Planner →

From the first handshake to the finished refit, one system.

This is the journey a client takes through KeelSync. Nothing gets retyped between steps: each product hands the record to the next. CRM → Planner and Planner → Project are joined up today; Events → CRM is next.

1 · Keel EventsLiveIt starts at your stand.

A prospect’s card is scanned at the show, and there’s a vessel that needs work.

The lead doesn’t get lost →
2 · Keel CRMEarly accessThe client is remembered.

Customer, contacts and the vessel’s history in one record that the other products pick up.

Won work goes to Planner →
3 · Keel PlannerLiveThe work gets planned.

The job is booked and crewed on the live board: clashes cleared, a client-ready plan out the same day.

Pushed straight to Project →
4 · Keel ProjectLiveThe big work gets delivered.

The same job lands on the refit Gantt: man-days worked out, a Monday email to the office and each crew. Synced from Planner today.

One record, end to end

Built alongside a working marine group to fix one specific problem.

We built KeelSync inside PB Asher and Engine Assist to put every engineer, job and vessel on one board the whole team trusts. Until then the planners worked from spreadsheets and WhatsApp. It runs their week today.

Read how they run it
The group, today
3businesses run their week on it
4Keel products live across the group
2currencies, GBP and EUR
1platform underneath all of it
PB Asher · Engine Assist · JMP Marine
01

Born in the ops room

KeelSync wasn’t specced in a software workshop. It started inside PB Asher, where planners were running 60+ engineers on spreadsheets, WhatsApp threads and a wall planner, and every mistake cost a sailing.

02

Hardened across a working group

Engine Assist runs its European work on the same platform, so two companies share engineers on one roster, in two currencies. Nothing ships until it has survived a real Monday morning across the group.

03

Proven beyond engineering

The group’s hospitality arm sends its matchday invitations on Keel Events; JMP Marine runs its leisure workshop on Keel Leisure. Same spine, different trades — that’s what makes it a platform, not a tool.

Built withPB Asher — Diesel Engine ServicesEngine AssistJMP MARINERead the build story →

We set it up with you.

No setup homework, no “figure it out yourself” trial. We load your data, train the team and stay on call until the board runs your week.

Step 1

A quick call

We walk through your operation: engineers, vessels and how the week actually gets planned today.

15 minutes
Step 2

We load your data

Your roster, companies and vessels are in before you first log in.

We do this part
Step 3

Two months on real jobs — free

Plan the actual week on KeelSync alongside the old way, with us on call the whole time. Keep it if the board wins.

2 months free · no card
Two months free · Invite-only

Plan tomorrow morning on KeelSync.

We load your data and train the team. You plan real jobs from day one. If the board doesn’t win the week, you walk away with a tidy roster export.

15-minute call, no slides Your data loaded for you No card, no lock-in

Book the 15-minute call

Step 1 of 4
A first name is plenty.
A 15-minute call to set up your two free months. No slides.
Questions

The things operators ask before they start.

Is our data safe?

Yes. Your roster lives in your own workspace, encrypted in transit and at rest, and access is controlled per user. We never sell it or share it with advertisers — see our privacy policy for the detail.

How much setup is involved?

Almost none on your side. We load your engineers, subcontractors, vessels and companies before your first login — usually within a day of the call — so you start on your real operation, not a blank board.

Do subcontractors count as engineers?

On the board, yes. They sit alongside your own crew, so you plan everyone in one place. No second spreadsheet, no separate system for outside contractors.

Does it handle multiple companies and currencies?

Yes. KeelSync runs multiple companies on one platform — each with its own jobs, records and currency, on one shared roster.

What happens after the two free months?

If it’s earning its place, you carry on. If it isn’t, you walk away — there’s no lock-in, and we help you export your data. We’d rather you keep it because it works than because you’re stuck.

Is it only for large teams?

No. It’s built for teams running anywhere from a handful of engineers to 60+ across several companies. The board scales with you either way.